📌 About
What Is R.E.A.L.?
R.E.A.L. is more than a framework—it responds to a generation in cognitive crisis.
Grounded in neuroscience, motivation science, and deep classroom practice, the R.E.A.L. Framework helps educators design lessons and school systems that restore student attention, rebuild engagement, and rekindle a love of learning.
Developed by veteran educator and innovation leader Ali Shama, R.E.A.L. addresses the core challenge of our time: how to teach minds fragmented by digital distraction and rewire classrooms to reflect how the brain learns.
Why Now?
We are living through a learning crisis shaped by:
- Record-high levels of teen stress, distraction, and disengagement
- Widespread attention fragmentation and dopamine overload
- The rapid emergence of AI as both a challenge and an opportunity
Our current system wasn’t designed for this reality, but our students live in it daily. R.E.A.L. offers a new design—one grounded in regulation, relevance, rigor, and reflection.
This isn’t just about teaching differently. It’s about rehumanizing education for the age beyond distraction.
Who Is This For?
R.E.A.L. is for:
- Teachers who want practical, brain-aligned strategies to bring focus and depth back to learning
- School and system leaders are redesigning for relevance and cognitive wellness
- Families navigating tech, learning, and purpose in a world of distraction
- Policy influencers shaping the future of post-phone, AI-powered learning
Meet the Creator: Ali Shama
Musa Ali Shama founded EONS Education and is the visionary behind the R.E.A.L. Framework.
His 30-year career spans roles as:
- Teacher of Fine Art, Web & Graphic Design
- Principal of NYC’s highest-performing unscreened high school
- Superintendent of charter and district high schools across NYC
- President of Virtual Enterprises International, leading student entrepreneurship nationally
Ali has been at the forefront of technology in education, advocating for AI literacy, project-based learning, and culturally responsive innovation well before they were trendy.
The R.E.A.L. Framework is the culmination of his life’s work: a blueprint for re-engaging students, restoring attention, and preparing youth to thrive in a tech-augmented future—with purpose, equity, and joy.
How We Support Schools
We offer:
- Professional learning experiences for teachers and leadership teams
- Custom curriculum and planning aligned to R.E.A.L. and MAPS
- Strategic design partnerships for turnaround schools and new school models
- Book talks, keynote speaking, and executive coaching
Whether you’re rethinking one classroom or redesigning a district, we’re here to help you build what’s next.
📬 Contact
We’d love to hear from you.
Interested in PD? Want to bring R.E.A.L. to your school or system? Have a question about our approach?
Reach out below and we’ll follow up personally.
📧 General Inquiries
hello@REALframework.org
📕 PD + Events
events@REALframework.org
💬 Social
Twitter | Instagram | LinkedIn
@REALframework
This is more than a framework—it’s a movement to reclaim attention, restore identity, and reimagine what learning can be.
Let’s get R.E.A.L. together.